.New Delhi: Boldfit, a direct-to-consumer (D2C) fitness company has onboarded Indian cricketer KL Rahul as a label ambassador and a real estate investor in the provider, it showed to ETRetail.Without divulging the particular amount of risk the cricketer has actually taken, the company claimed it is actually a substantial and important investment.This partnership targets to take advantage of KL's enormous level of popularity, especially one of young people and physical fitness fanatics, to extend Boldfit's reach into untrained markets as well as demographics all over India.Sharing concerning the company's growth programs, Pallav Bihani, founder as well as chief executive officer of the business mentioned, "We are actually going all-in on extending our activewear and also footwear groups, which are actually set to redefine the physical fitness market. These sections are our potential growth motors." Presently, physical fitness and doing yoga accessories steer most of Boldfit's purchases, Bihani shared.In the fiscal year 2022-23, the D2C label obtained a revenue of Rs 73 crore. Along with calculated efforts as well as this relationship, the company targets to connect with an income of Rs 500 crore through FY26. Established in 2018, it presently provides over 1 crore clients yearly as well as intends to expand this grasp to 5 crore with this relationship. Additionally, it is actually enhancing its own supply establishment framework to make sure rapid distribution and also regular product availability.Looking forward, the D2C startup anticipates a surge in on the internet website traffic, social media sites engagement, and higher sales throughout our flagship categories.
Published On Aug 1, 2024 at 10:46 PM IST.
Join the neighborhood of 2M+ market professionals.Sign up for our bulletin to get newest knowledge & evaluation.
Download And Install ETRetail Application.Receive Realtime updates.Save your preferred write-ups.
Browse to download and install App.